about us

Our Company

At Simply Beautiful Remodeling, we’re a design-build general contractor specializing in residential remodeling. That means we work with you to imagine, design and build your project start to finish. Do you have inspiration photos of your dream kitchen? A list of must-have features for your bathroom remodel? A sketch of your finished basement layout? Or do you want to start from scratch? We can start with whatever you have and create the perfect solution for your home!

Our team of expert designers, tradespeople and support staff works together to design and build your project from start to finish. Our goal is to make improving your home seem almost effortless- it definitely isn’t, but we want to shoulder the burden for you!

Let us help make your dream home a reality. Contact us to get started!

Our Owners

Wade grew up building and remodeling homes and commercial buildings, working with his father in his business from the age of 10 during summer breaks from school in North Carolina. He started by picking up scraps and bringing tools and materials to the carpenters who were building additions, cabinets, decks, and anything else his father’s company built. After moving to Minneapolis he worked for the college he attended (North Central University), managing the on-campus apartments. After completing his studies there, he worked for several general contractors in the Twin Cities area as a carpenter, lead carpenter, and project manager before starting Simply Beautiful Remodeling in 2010. He comes from at least 8 generations of carpenters, cabinet makers, wheelwrights, masons and other craftsmen. Wade is also a visual artist and uses his creativity and understanding of color and design in every project Simply Beautiful designs and builds.

Jessica grew up in south Minneapolis before moving to Apple Valley in her teen years. Her family is one of entrepreneurs and tradespeople of all kinds, especially auto mechanics, car salespeople, and plasterers for many generations as well. She came on board with Simply Beautiful in 2016 as co-owner. Her love for people and customer service skills help her communicate with our customers, anticipate needs and questions ahead of time and helps ensure Simply Beautiful is doing our best to meet our customers’ needs with excellence.

Simply Beautiful Remodeling is committed to serving our customers by providing excellent value, creative solutions, outstanding craftsmanship and a friendly and safe work environment. Each of our customers are different and we love getting to know each household from our initial meetings through project completion and beyond. It’s truly our pleasure to serve each of our customers!

Our Process

We have combined our strengths to bring a fresh perspective and a new life to tired and neglected homes around Minneapolis and the surrounding area.

With his eye for striking and dramatic visions – Wade creates gorgeous – unforgettable spaces.Using his incredible talent, skill and experience to create exclusive – but affordable – re-energized rooms, to delight, not just you and your family, but friends and neighbors too.

Jess’s love of people – and her admin and business skills – are brought into play on every job. Behind the scenes, she is negotiating the best deals on materials and supplies – making sure everything is delivered on time and within budget – and ironing out any hiccups.

Building something stunning, beautiful and lasting is what we do – that’s why we’re called Simply Beautiful Remodelling.


For discovery we dive in to what you are looking for. Sure we want to know what your general goals are, but we also want to know more about your personality and your inspiration so that we can put together the perfect design


We take that inspiration and generate concept drawings, floorplans, finishes, colors and other details to make sure that no stone is left unturned before the work begins


Once everything is set we get to work! Scheduling the construction to be as efficient as possible. We continue our detail oriented approach during construction to make sure that the finished result is the simply beautiful result you have imagined since day 1